Rising star Afrikan Boy, otherwise known as Olushola Ajose from Woolwich, has received thousands of pounds through the Music Export Growth Scheme to promote himself abroad.
The British-Nigerian wrote popular tune ‘One Day I Went to Lidl’, which he describes as “a humorous ode to the discount supermarket”, in 2007 when he was just 16 years old. Afrikan Boy, whose song has been played more than 1,000,000 times on YouTube is being given government funding to pursue his music dream.
The scheme, run by the British Recorded Music Industry, makes grants of between £5,000 and £50,000 to UK-registered independent music companies to help them with marketing campaigns overseas.
Listen to ‘One Day I Went to Lidl’:
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